Everyone knows how important SEO is - at least everyone reading this guide. It is almost unimaginable to assume that an individual completely ignorant of SEO and its benefits would look for the best-paid SEO tools. Still, for beginner-friendly sake, SEO is the driver on which your online business or website runs. Without a firm SEO structure, you will almost become invisible online. You would record no sales, have no traffic, and will experience only falling results. 

But as essential as SEO is, it has multiple branches and a rather complicated process that may be too much for an amateur. So unless you are an SEO expert, specialist, or service provider, you might find yourself entangled in the web of SEO and its other acronyms and jargon - that's where SEO tools come in. 

SEO tools are the magic ingredients that make SEO seem easy and stress-free even for experts. While it can be a headache trying to oversee the SEO of multiple websites and web pages, SEO tools can make this process a bliss. Even if you are not an SEO specialist, as long as you own or manage a platform online, you can use SEO tools to ensure that your online platforms remain visible online. It is also a sure way to stay ahead of your competitors and get the greatest online opportunities. So what are the best SEO tools? What tools are worth your money and are great for beginners? Without needing to gallivant around the web looking for guidance, this guide contains 10 of the best SEO tools for beginners.

It is already established that SEO tools make life easy for SEO experts, specialists, webmasters, and other online platform managers - but why does it have to be paid tools? Why not free SEO tools? With other free things online, free SEO tools are usually limited. They don't offer all the resources that are completely needed by a user for the best SEO services. They are also not as intensive and comprehensive as a paid SEO tool. 

Additionally, free SEO tools might be providing outdated information in terms of keywords, data from competitors, and trending information. Therefore, this can be a major setback because SEO, as you know it, needs only the latest data. This and more are the reasons you should choose paid SEO tools instead of free ones.

Semalt is an innovative SEO company set up in 2013 with over 25,000 active clients and 300 resellers spread across 4 countries. With core values and a vision guiding its operation, Semalt is dedicated to bringing its clients' online business to a new level using only the most advanced and updated SEO tools. Their products are surrounded by auto, full, and e-commerce SEO for different client demands, Analytic tools for website tracking, SEO API, provision of a dedicated SEO dashboard for quicker and easier SEO activities, and so on. They also provide specialized plugins for Chrome and WordPress (putting bloggers in mind as well). They are especially number one on the list because Semalt has a volatile pricing system that makes it easy for all kinds of clients to find the best service that suits their budget. Additionally, Semalt offers a free SEO consultation session for those that might not know where to begin. Not to mention that they have been featured in top magazines like Forbes and Entrepreneur, Semalt has tons of client testimonials preaching how well they help you discover your website's hidden potential in search engines. 

SEMrush is an online visibility management and content planning SaaS platform that is created especially for marketing professionals. They help to build, manage, and measure campaigns across all channels to improve visibility. With about 14 years of experience in their field, 10 million users, and 143 served countries, they are highly trusted and have been recommended by several brands. 

Their resources include many tools under SEO, content, market research, advertising, and SMM & SERM. Their tools are Local SEO, rank tracking, competitor analysis, on-page SEO, keyword research, and so many more. Though SEMrush has some free features, they also have a flexible pricing plan that is segmented based on experience level and several projects.  

Ahref is an all-in-one SEO toolset that covers site audit, site explorer to analyze your competitors, keywords explorer, content explorer, and rank tracker. Used and recommended by many top companies, Ahref is bootstrapped by a small team with a big passion for technology and SEO, hence great for beginners in need of a human relationship. One of the things that make Ahref a great SEO tool is that they provide a whole list of free tools, including SERP checkers, Bing keyword tool, Website checker, Broken link checker, and so much more. Still, they have more features that are highly tempting but are only available on the paid plan. Their Ahref bots and index is a major addition, and it comes at an affordable rate. But one of the main reasons Ahref is on this list is because they offer a promo for their users to get 2 months free after paying a nickel for any of their priced plans. This is a great attraction for users and a competitive one at that. 

Moz Pro is an all-in-one suite of SEO tools that are targeted toward higher rankings, quality traffic, and measurable results. With a free trial to begin, this makes Moz Pro a great SEO tool for those that are new to the world of SEO tools. They help you target the right keywords and create custom reports, thereby removing SEO complexity. They also have several resources, including keyword explorer that helps to understand your visitors, a rank tracker, a site crawl for web page audit, on-page optimization, and lots more. Founded by Rand Fishkin in 2004, Moz Pro has become the place where many SEO success stories began. Though their free trial mode offers many of the aforementioned tools, their priced plan offers lots more, including a 1-on-1 walkthrough, 24-hour online support, and a competitive price.  

Serpstat is commonly used as a free keyword tool, but it is so much more than that. It is also named an all-in-one SEO platform that works as a growth hacking tool for PPC, domain and keyword analysis, marketing, SEO, and content marketing. With a good review from many top companies, including Samsung, Uber, and Shopify, it is one heck of a paid SEO tool. Serpstat was created for pros with over 700,000 professionals on its listing. However, beginners can also benefit from Serpstat because of its simple website navigation. Their tools include rank tracking, website analysis, keyword research, site audit, competitor research, and so on. They also offer an extension plugin for browsers including chrome, firefox, and opera. Though they might not have any discount on their one-month plan, they offer discount options for higher plans. 

Spyfu works as an SEO marketing suite, PPC analyzer, Historic data generator, competitive analysis program, backlink outreach generator, and so on. But their paid tools are more surrounded by SEO research, PPC research, keyword research, backlinks, list building, and tracking. They also provide unlimited access to all the Spyfu data you want immediately after you sign up. Why this is a part of our list because they have a special plan reserved for beginners and basics, making it easy to get on quickly.

Majestic is an SEO backlink checker and a link-building tool that brings you the link intelligence data that you need to dominate your market. Majestic is the home of trust flow (which represents the quality of links), citation flow for the number of links, visibility flow, and so much more. While they have other tools and products, they are more centered on link building for your website and online platforms. They also have a keyword generator tool that can be accessed at a competitive price. Yet, no matter the plan you choose, Majestic will reserve a seat for you to take your website to the next level. 

CognitiveSEO is an advanced SEO tool that is created for SEO professionals and agencies to recover and improve their rankings. With over 11,000 users and 36,00 sites in their pocket, they offer a 7-day free trial for all users to test their abilities to fulfill their promise. While this is a professional-based SEO tool, beginners can leverage the free trial period and take advantage of their easy-to-use tools and simplified website. They also have a few free SEO tools that could help, but their paid tools are the sweetest part of their offer.  

Specially targeted for web ranking and rank tracking, Advanced Web Ranking produces fresh reliable rankings daily and on demand. They have over 24,000 leading brands and agencies that are currently benefiting from their services, and you can also be among them. Some of their other services include custom SEO reporting, competitor research, and so much more. 

ContentKing is a real-time SEO auditing and monitoring platform that gives you up-to-date and current audit reports on your website and content. It also includes content change tracking, SEO monitoring, Log file analysis, Apis and integrations, and many more. While ContentKing has a very affordable pricing plan and a simple interface for beginners, not all the needed SEO tools may be offered. 

To pick the best-paid SEO tool as a beginner, you need to list out what tool provides the most features, is priced the least (or is within your budget), and has a special provision for beginners. So far, Semalt, as an innovative SEO tool, ensures that they meet clients' offers - basic or professional. The Auto SEO tool is automated (meaning that you don't need to do anything, and they'll do everything for you).