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澳洲論文代寫:Business level strategy issues

澳洲論文代寫



澳洲論文代寫:Business level strategy issues


公司的業務水平策略是公司為關注消費者需求而做出的努力。它是考慮向消費者提供的增值服務,并確保可交付成果滿足消費者的需求(Porter,2008年)。它已確定并定義了自己的消費者,并專注于他們的需求,并制定了向這些消費者交付產品的策略。對于誰,什么以及如何對待消費者有明確的定義(Amit和Zott,2012年)。關鍵服務,增值服務,保修和退貨政策可以滿足消費者的需求。蘋果擁有有效的消費者服務系統,但其服務卻是針對能夠負擔優質產品的消費者。蘋果一直以高端市場為目標。利基消費群是可以負擔得起蘋果產品的人。這引起了蘋果成為高價值產品的情緒。蘋果公司遵循焦點差異化戰略(Heracleous,2013)。在此策略中,已經確定了關鍵的人口統計數據,并且創建了所有產品來為這些消費者提供服務。這類似于法拉利(Ferrari),阿斯頓·馬丁(Aston Martin)進行的商業運作。它們確保滿足消費者要求的優質范圍。通過限制高端市場的銷售,公司失去了許多潛在的消費者。需要產品多樣化。這并不意味著公司應該參與生產劣質產品(Fei,2014年)。它可以開發各種產品范圍,以滿足所有人口統計需求。為了進一步闡明,蘋果公司參與了手機的銷售。像三星一樣,它可以開發多樣化的產品范圍,以滿足所有人的需求。三星通過這一努力保持了質量并創造了利潤(Fei,2014)。蘋果可以嘗試并采用這種策略來促進銷售并確保將來的生存。



澳洲論文代寫:Business level strategy issues


Business level strategy of a company is the efforts undertaken by the company to focus on consumer requirements and needs. It is the consideration of the value added services provided to the consumers and ensuring that the deliverables cater to the consumer requirements (Porter, 2008). It has identified and defined its consumers, focused on their needs and developed a stratagem to deliver to those consumers. There is clear definition of who, what and how regarding consumers (Amit, & Zott, 2012). Key services, value added services, warranties and return policy is manoeuvred to meet consumer demands. Apple has an effective consumer service system nevertheless its services are catered towards the consumer who can afford premium range of products. Apple has always targeted the premium markets. Niche consumer base are people who can afford Apple products. This has lead to emotion of Apple being products of high value. Apple has followed focus differentiation strategy (Heracleous, 2013). In this strategy there is key demography that has been identified and all products are created to serve those consumers. This is similar to the business operations conducted by Ferrari, Aston Martin. They ensure the premium range of consumer requirements is satisfied. By limiting sales to the premium markets, company is losing many of its potential consumers. There is a need for product diversification. This does not mean that the company should involve itself in producing inferior products (Fei, 2014). It can develop varied product range to cater to all the demography. To elucidate further, Apple is involved in sales of Mobile phones. Like Samsung it can develop diversified product range to cater to all people. Samsung is maintaining quality and also generating profits by this endeavour (Fei, 2014). Apple can try and encompass this strategy to boost sales and ensure sustenance in the future.





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